Our Story

The Zuri story began in 2017 with the founding of the Zuri Awards—an initiative that ultimately led to the establishment of the Zuri Foundation. Zuri Foundation is a platform that recognizes, celebrates, supports, and gives a voice to women who are impacting and changing the lives of others in our communities.

Vision

To power Kenya’s most impactful digital ecosystem for women entrepreneurs.

Mission

To help women confidently start, formalize, and grow their businesses through community, access, and opportunity while amplifying their voices to inspire inclusive economic growth.

Our Story

Zuri Foundation Main Goals

We work with partners to eliminate barriers to entrepreneurship for women, enabling global economic gender justice.

Recognize and Celebrate Women Changemakers

Build a Network of Empowered Women

Support Women Driving Social Change

Amplify Women’s Voices

Promote Community Development Through Female Leadership

Our Team

Norah Gitobu
Co-Founder & Director

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Rita Gitobu
Co-Founder & Director

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Our Strategy

What we’ll do

To reach one million women entrepreneurs supporting them to start, grow, and sustain successful businesses and to fundamentally transform business ecosystems to be fair, inclusive, and by empowering women entrepreneurs across Kenya with an integrated digital platform for market access, capacity building, and simplified navigation of formalization and financial systems.

Our Values

Women-Centered Empowerment:

Solutions designed around women’s real needs.

Integrity & Trust

Transparent, accountable, and ethical in all we do.

Partnership-Driven Growth

Expanding reach through strategic collaborations.

Access Over Advantage

Opportunities made fair, inclusive, and easy to reach.

Economic Inclusion

Building fair and enabling business ecosystems.

Community Before
Competition:

Collaboration and mentorship drive success.

Practical Impact

Driving tangible growth and sustainable results.

Innovation with Purpose

Technology and data that
serve women entrepreneurs.

What we do

To reach one million women entrepreneurs supporting them to start, grow, and sustain successful businesses and to fundamentally transform business ecosystems to be fair, inclusive, and by empowering women entrepreneurs across Kenya with an integrated digital platform for market access, capacity building, and simplified navigation of formalization and financial systems.

Zuri Awards

An annual award ceremony that recognizes and celebrates unsung women heroes making a difference in their community, in line with the International Women’s Day Theme.

Launch Platform

Providing a transformative platform for women to launch and amplify their organizations, products, and services—empowering them to create impact, inspire change, and drive sustainable growth in their communities.

Zuri Exchange

Training and mentorship to support women with investment readiness and fundraising facilitation to help them access the needed capital to grow their businesses to scale the impact

Trade and Funding Linkages

Fostering trade and funding opportunities for our alumni by leveraging strategic partnerships that provide access to markets, networks, and resources for sustainable business growth.

Zuri Bold Voices

A podcast series that amplifies the stories of women within the Zuri community. Through honest conversations and lived experiences, the podcast spotlights women entrepreneurs, leaders, and change-makers as they share their journeys, challenges, and wins.

Our Impact

Over
Funds Raised
$ 0
Over
Lives Impacted
0 Million
Trade Linkages
0
Editions of Zuri Awards
0

Get Involved

Donate

Donate today to help women in Kenya start, sustain, and grow thriving businesses. Your support enables us to reach more entrepreneurs, amplify women’s voices, and create lasting impact.

Corporate and
Institutional
Partnerships

Partner with the Zuri Foundation to accelerate women’s entrepreneurship through purpose-driven collaboration. Partners contribute funding, expertise, networks, and market access to scale women-led initiatives, while gaining meaningful social impact, ESG alignment, brand visibility, and engagement with a vibrant community of women entrepreneurs and changemakers.

Adopt a Project

Support a women-led initiative of choice post the awards ceremony by providing resources, guidance, and strategic support. By adopting a project, you play a hands-on role in turning ideas into impactful, sustainable ventures—driving real change while empowering women to lead, innovate, and thrive.

Become a
Coach/Mentor

Share your expertise, experience, and insights to support women entrepreneurs on their journey to starting, formalizing, and growing successful businesses. As a Zuri mentor, you’ll help build confidence, unlock opportunity, and shape the next generation of women-led enterprises.

Become a
Volunteer

Be part of a purpose-driven community working to empower women entrepreneurs. As a Zuri volunteer, you’ll contribute your time, skills, and passion to support programs, events, and initiatives that help women start, formalize, and grow their businesses—while creating meaningful, lasting impact.

Zuri Awards
Gala Dinner

The Zuri Awards Dinner Gala is an annual celebration honoring outstanding women entrepreneurs and change-makers. The event brings together leaders, partners, and the Zuri community to recognize excellence, amplify women’s voices, and spotlight impactful businesses driving inclusive economic growth. (attend or sponsor someone to attend)

Partners

Frequently Asked Questions

Please read the FAQs below before submitting any enquiry. Due to the volume of correspondence we receive, we regret that we may not be able to respond to every message but will endeavour to reply as needed within 1-2 weeks. As a reminder, the Zuri Foundation does not accept unsolicited applications for funding or programme partnerships. We are also not able to provide support to women entrepreneurs on an individual basis.

How can we partner with the Foundation?

You can parter with us by donating.

Subscribe to our newsletter

You can donate here

See how to get involved

Fill in the get in touch form with your specific area of interest and the team will get back to you.

Please email team@zurifoundation.org

If you have any other questions please email team@zurifoundation.org